Whole Foods local produce sales in 2006: $163 million (1)
Percentage of WF's total produce sales that were local in 2006: 16.8 percent (1)
Percentage of WF's total produce sales that will be local in 2007: 20 percent (1)
Percentage of WF's total produce sales that will be local in 2010: 25 percent (1)
WF's total produce sales in 2006: $970 million (2)
Percentage of WF's total produce sales that were organic in 2006: 50 percent (3)
WF's total organic produce sales in 2006: $485 million (2)
Percentage of WF's sales that are fresh produce: 17 percent (2)
WF's total sales 2006: $5.6 billion (4)
WF's expected sales in 2010: $12 billion (1)
Estimated local produce sales at WF in 2010: $510 million (2)*
Estimated annual growth rate in WF's local produce sales until 2010: 33 percent
(1) Comments by CEO John Mackey at 2007 annual meeting, March 5, 2007
(2) My estimates extrapolating from Whole Foods data and projections
(3) Comments by Mackey
(4) Annual Report
*Assuming that $12 billion in sales will be reached, produce remains 17 percent of total sales, and local is 25 percent of all produce sales.