NPR's marketplace had a quick segment on organics in light of Whole Foods earnings report due out on Wednesday.
I'm quoted noting that organic consumers who believe strongly in organics will stick with it, but they will seek out value. They key for Whole Foods is how well they execute in value categories and shift their image. (They are succeeding beyond expectations in organic milk, their private label supplier tells me). My overall point was perhaps missed: organic consumers in this climate are shopping value, wherever it is, which is why Whole Foods is emphasizing the segment with products and even tips from its shoppers.
- Samuel Fromartz