For media and review requests related to In Search of the Perfect Loaf:

Ben Petrone
Associate Director of Publicity
Viking and Penguin
212-366-2440
Ben.petrone@us.penguingroup.com

For media requests related to Food & Environment Reporting Network:

Naomi Starkman
Communications Adviser
917-539-3924
naomi@thefern.org

Sam Fromartz can also be reached at sam@fromartz.com but asks that all baking-related questions be posted at his author page on Facebook.  

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